Industrial Transformation Executive · Fractional CCO · Digital Business Builder
"I build what doesn't exist yet,
fix what's broken — and scale what works."
I am a commercial and digital transformation executive who operates at the intersection of strategy and execution — building new business lines, managing strategic accounts, and leading the teams that make it real.
In my current role at Kalmar, I built the global IoT/AI digital business unit from zero: secured C-suite and Board buy-in, designed the XaaS model, led the go-to-market across 10+ international markets, and grew ARR by +2,000% in three years. My team closes enterprise agreements in the €5M–€30M range at approximately 80% win rate.
Before Kalmar, I spent 19 years at KONE Corporation (€10B+), progressing from Technical Engineer to Global Senior Manager — institutionalising the Global KAM function from zero, building the strategic account organisation for a €1B+ China portfolio, and opening 6 new EMEA markets from scratch.
I consider myself an artist of business: I apply history, sociology, philosophy and geopolitics as executing tools to see what others miss — and to build what comes next.
I design the strategy AND execute it. I have never handed off a business I built to someone else to run.
From Technical Engineer to Global Digital Business Owner — each transition made with measurable outcomes.
Operated across EMEA, APAC and Americas. Deep China market expertise built from zero, without formal authority.
MSc Industrial Engineering · MBA Strategy · BCG Digital. Credibility with R&D and C-suite simultaneously.
Two world-class companies. Eight distinct roles across four continents, six new markets, multiple industries.
Global leader in port and terminal logistics. Full P&L ownership. Business model transformation from CAPEX to XaaS across 10+ international markets.
Global leader in elevator and people-flow solutions (€10B+). 19 years of progressive leadership — 4 continents.
Haaga-Helia University of Applied Sciences, Finland
Universidad Carlos III de Madrid
BCG — Boston Consulting Group
Each project started with a blank page, a mandate, and full accountability for the outcome.
Identified the XaaS opportunity before it was visible internally. Secured C-suite and Board buy-in, designed the subscription pricing model, launched MyKalmar Insights (data-as-a-service), and scaled across 10+ international markets in three years. Built an internal AI analytics tool eliminating IT dependency.
+2,000% ARR · ~80% Win Rate · 10+ Markets · €5M–€30M Contracts · AI Tool Deployed
Architected the strategic account organisation for KONE's €1B+ China portfolio — acting as C-level advisor with no formal authority. Designed around how decisions are actually made in that market, not around a Western playbook.
€1B+ Portfolio · C-Level Advisory · No Formal Authority
Built the multi-year business case from zero, secured C-suite and Board approval, and institutionalised a Global KAM function across hundreds of commercial professionals. Enterprise deals €5M–€30M at ~80% win rate — Primark, Google, Lidl.
9.5/10 Effectiveness · €5M–€30M Deals · ~80% Win Rate
Built from pilot to €1.4M+ commercial operations entering a technically complex, heavily regulated sector — DNV classification, ATEX certification — with zero prior exposure. Led product adaptation alongside R&D and engineering.
€1.4M+ Revenue · DNV Certified · ATEX Certified · New Sector
Fractional Executive, Strategic Advisor, or Interim Leader — depending on what the situation requires.
Full commercial leadership on a fractional basis — for companies that need senior executive capability without full-time overhead.
Zero to one. I identify the opportunity, design the business model, secure internal buy-in, and lead the build.
I have opened 6 new markets from zero. I know how to enter fast — with the right channel, proposition, and first revenue.
I build decision-making infrastructure — not reports. Dashboards that tell the Board what is growing, what is at risk.
I institutionalise Global KAM from zero — building the governance framework and commercial rituals that retain enterprise clients.
I enter complex commercial situations, diagnose structural gaps, and design the transformation — from C-suite narrative to execution.
Built across 22+ years, 6 sector transitions, and two world-class global companies.
Real LinkedIn recommendations from peers, managers, and clients across two decades.
He is one of the forerunners in Key Account Management, having successfully developed KAM practices and skills in KONE with measurable benefits and impact. Very respected for his ability to support others in getting their skills and competencies to the next level.
Alejandro understands China's culture and the differences between China and Western ways of working. A strategic thinker who masters end-to-end thinking — moving from the bigger picture to the project details.
Experienced, action driven and energetic. I was impressed with his ability to translate long field experience into global strategies. His dedication and energy is contagious.
He is very quick at picking up things, great with the numbers and very self-going — with a passion for continuous learning. If you want things done, Alex is the kind of person you want.
Hard working, flexible and a good team player. Always willing to listen and learn. His enthusiasm and experience in sales and account management were great assets to the team.
A very good business adviser due to his capacity of management, organisation and structuration. He captures your ideas and creates the perfect path to follow to achieve your goals — fast and properly.
I am open to executive roles, fractional mandates, strategic advisory, and board-level engagements. If you have a commercial challenge that requires both strategic thinking and operational execution — let's talk.
I look for situations, not titles. Real mandate, real accountability, measurable results.
VP Commercial · CCO · Head of Digital · General Manager
Fractional CCO · Interim Commercial Director · Strategic Build
Transformation programmes · GTM design · Board advisory
Commercial leadership · Market entry · CEO/CCO at scale-up